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Performance Dental Institute

In 2021, I was approached by Performance Dental Institute (PDI) to design their visual identity and help them establish a strong presence in the dental continuing education market. I conducted a full branding and marketing service for them, including marketing, email, social media, graphic design, and video work.


I worked closely with the executive team to create a strong visual identity that was influenced by the Florida coast and climate. PDI was able to achieve a modern look and design unlike any others in the space. Social media accounts for Facebook, Twitter, Instagram, LinkedIn, and others were established and managed so clients & prospects could follow along with all of their latest news and course offerings. That same year I also lead the campaign for the first event in Palm Bay, Florida where they were able to meet course enrollment objectives and connect with dental professionals from all over the world.


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