• Dillon Hearns

Branding, y'all.

Updated: Feb 17, 2019

One of my favorite aspects of design is the cohesiveness it can form for not only a brand, but a special event. I've always enjoyed the promotional pieces I see leading up to a sports game or event. I was given the creative control over an Annual Meeting that my job hosts this past year. With a set of per-determined colors, I was able to shape the look and feel of the event space. With a heavy emphasis on the location of Nashville, TN, I played a lot with various city elements and local dialect.

Here are the results.

Primary Logo For The Event.

Web Design.

I had the opportunity to create a special website for the event.

Here, attendees would find all the necessary info on the event.

These are some of the graphics from the website.

Social Media, "Fun Run"

This was a treat. With the organization hosting a charitable 5k run, I was tasked with designing the running wear. The process included all stages. From picking the fabric, to placing the shirts on display, this project was a blast to work on.

Oh, and we sold out of all of them. 🤗

Primary Logo For "Fun Run"

Social Media

The race would take place at Centennial Park, just blocks from the event location. This map, both functional and aesthetically relevant, would become one of the main design elements in the branding of this race.

An early rendering called for both "RUNNER" and the sponor's logo affixed to the back. These elements would later be removed.

Live Performance.

The event featured a live performance from Keith Anderson.

Working closely with his management team, I created these promotional pieces.

©Dillon Hearns, 2018.

In-House Identity.

Using both aerial footage of Nashville and the event's style guide, I created the motion graphics you see below. These graphics played on a loop, constantly. There were about three different versions created depending on what was taking place, but the idea was no dead screens and no stillness.

Energy and motion were a must.

Closing takeaway.

This event was incredibly laborious, but came with an incredible sense of accomplishment. Tasked with just about every visual element's creation, it was wild to see these ideas become drafts, then reality. Seeing your work as something tangible in a world of timelines and digital landscapes brought a sense of satisfaction unlike anything I've made.

Thanks for the fun, Nashville.

©Dillon Hearns, 2018