I was recently invited to give my opinion on what makes branding that much more successful. My answer was quality, professional photography. You can read the article HERE . Below are some examples of what the average photo might look like, and what a professional photo that is intended to drive sales and interest looks like.
- Mar 22, 2019
- 1 min read
I was fortunate enough to be featured in Voyage MIA's newest edition of the Thought-Provokers, a series that features local artists and influencers. The basis of the article which you can see HERE is how BMX has absolutely been an influence in both my motion and still work. There's something about the freedom of a bike that is unrivaled; especially in a city such as Miami. Growing up in Miami's BMX scene, I was fortunate enough to experience the city as it formed into what it is today. I've seen these neighborhoods change over time, some have even been forgotten. I saw people and felt experiences I never would've seen if it wasn't for my bike.
- Oct 7, 2018
- 2 min read
Updated: Feb 17, 2019
One of my favorite aspects of design is the cohesiveness it can form for not only a brand, but a special event. I've always enjoyed the promotional pieces I see leading up to a sports game or event. I was given the creative control over an Annual Meeting that my job hosts this past year. With a set of per-determined colors, I was able to shape the look and feel of the event space. With a heavy emphasis on the location of Nashville, TN, I played a lot with various city elements and local dialect.
Here are the results.
I had the opportunity to create a special website for the event.
Here, attendees would find all the necessary info on the event.
These are some of the graphics from the website.
Social Media, "Fun Run"
This was a treat. With the organization hosting a charitable 5k run, I was tasked with designing the running wear. The process included all stages. From picking the fabric, to placing the shirts on display, this project was a blast to work on.
Oh, and we sold out of all of them. 🤗
The race would take place at Centennial Park, just blocks from the event location. This map, both functional and aesthetically relevant, would become one of the main design elements in the branding of this race.
The event featured a live performance from Keith Anderson.
Working closely with his management team, I created these promotional pieces.
Using both aerial footage of Nashville and the event's style guide, I created the motion graphics you see below. These graphics played on a loop, constantly. There were about three different versions created depending on what was taking place, but the idea was no dead screens and no stillness.
Energy and motion were a must.
This event was incredibly laborious, but came with an incredible sense of accomplishment. Tasked with just about every visual element's creation, it was wild to see these ideas become drafts, then reality. Seeing your work as something tangible in a world of timelines and digital landscapes brought a sense of satisfaction unlike anything I've made.
Thanks for the fun, Nashville.